Digital Signage – builds brands and inspires

BMW Sweden installed a nationwide Digital Signage network at fifty-eight service locations. Since BMW service is so quick, most customers prefer to wait while the service is carried out. The screens provide them with entertainment and inspiration while they’re waiting. They also show adverts and in fact, BMW sells advertising time to suppliers of e.g. accessories, tires and lubricants.

Mission
To help BMW Group Sweden provide brand-building, relationship-enhancing communication to customers awaiting completion of auto service in a dealer’s facility.

Challenge
Making sure that uniform, consistent, and attractive communication reaches customers at dozens of dealers around Sweden in a quick, efficient, and inexpensive manner.

Solution
Installation of a network of centrally-controlled, locally customisable digital signs in the customer waiting areas of dealers’ service departments.

Result
Given the trend towards less frequent, faster service visits, the MultiQ digital signage network helps BMW Group Sweden to strengthen relationships with its customer base and increase sales of accessories and parts.